The website audit is usually step zero when a company invests in organic visibility. This is a detailed analysis covering four pillars of your website:
Technical: Analyzing your website for broken elements impacting SEO ranking signals such as speed, indexing, core web vitals scores on Google, schema, HTML code, duplicate content, etc.
Content: Keyword research and analysis to identify categories, areas of opportunities, and weaknesses impacting search engine ranking.
Customer Experience: Analyzing mobile performance, accessibility, and on-page elements against SEO best practices.
Links: Internal and external link analysis to discover broken links, link opportunities, and categories/keywords to optimize for ranking position.