Search visibility growth using advance technical SEO strategy for Molo Finance, a mortgage lender in a highly regulated market
Improved mobile speed
Improved search engine ranking
CHALLENGE
Molo Finance’s website was plagued by a critical unresponsiveness issue during mobile loading, impacting 55% of its user base. This resulted in high bounce rates, customer attrition, and missed revenue opportunities.
THE EFFORT
Engineering was critical in achieving the technical SEO objective. We dedicated significant back-end and front-end engineering efforts to improve website performance and search engine ranking.
THE PLAN
Leveraging WordPress as the content management system, we aimed to implement a scalable infrastructure and an SEO initiative to address the loading time issue.
Technical SEO Strategy
The approach
The success of our technical SEO strategy was a testament to our collaborative efforts. We set clear thresholds, devised a comprehensive planning roadmap, and, most importantly, benefited from the invaluable input of our Engineering team. This systematic planning and execution instilled confidence in the effectiveness of our technical SEO strategy and made everyone feel part of the success.
The solution
The technical SEO solution results in a responsive website with a reliable infrastructure, with website loading time exceeding performance targets.
- Upgrade the website environment to deploy a static HTML site into production while testing it in a dynamic PHP environment.
- Website migration from a server to an S3 bucket in an AWS infrastructure.
- Build a pipeline in a controlled environment using CicleCI to optimize go-to-market deployment efficiently and automatically maintain the website.
THE RESULTS
Page speed
Technical SEO strategy boosts average mobile loading time up to 0.600 seconds, improving the user experience and search engine rankings.
Performance
SEO performance and core web vital metrics improved drastically.
Search ranking
Molo Finance’s brand visibility boosted by ranking top for ‘Digital Mortgage Lenders’ cluster queries across major search engines.
Let me help you
Book your SEO assessment today
Technical SEO – What is it?
I can work closely with your Design, Product, and Tech teams to enhance organic acquisition throughout the conversion funnel. I develop technical SEO strategies that focus on performance, search engine ranking growth, and long-term conversion.
SEO assessment
- Which tech challenges are you facing?
- Can search engines crawl your pages efficiently?
- Is your content structured?
- What is the site performance in Mobile?
- Is your deployment automated?
- Are SEO initiatives aligned with tech and product priorities?
Technical SEO
- Is the website technically accessible?
- What is the user’s experience on mobile?
- Is your content optimized for visitors?
- Is the content structured for search?
- Is your website designed mobile-first?
- Do users experience broken pages?
On-going SEO
- Do you use engineering to automate tasks?
- How often do you do a technical SEO audit?
- Do technical SEO updates against search engine updates?
- Is SEO integrated into the wider business?
- Does SEO align with other tech and product priorities?